Dun & Bradstreet | Role: Lead Visual Designer
Splashy new homepage equates to Wall Street darling.
174 year old company Dun & Bradstreet acquired small business portal AllBusiness which became part of D&B Digital, a group responsible for the free, advertising-supported web sites owned by Dun & Bradstreet.
I produced design solutions for a wide range of projects including web, landing page optimization, print, and interactive media. I successfully orchestrated redesign of the AllBusiness.com homepage gave provided the site with a splashy new online presence to help attract advertisers. This redesign directly contributed to Dunn & Bradstreet’s acquisition of the company for $55 million dollars.
Optimizing for conversion
Collaborated with SEO Marketing Manager to design and implement SEM test landing pages for Dun & Bradstreetʼs online products.
